Jargon Buster

Enables a consumer to load AR experiences directly from the web on their browser. WebAR minimizes friction that a consumer may experience when trying to view AR content. This is not the standard today for AR content delivery but is being experimented with in the industry.

Enables a consumer to load VR experiences directly from the web on their browser. WebVR minimises friction that a consumer may experience when trying to view VR content. This is not the standard today but is being experimented with in the industry.

A list of email addresses which an email-blocking programme (spam filter) will allow messages to be received from, or a list of websites that an advertiser will permit their ads to be placed on.

This website provides consumers with information about how behavioural advertising works, further information about cookies and the steps they can take to protect their privacy on the internet. It is written by and supported by the internet advertising industry as part of an initiative to enhance transparency and control for online behavioural advertising. The UK version is at www.youronlinechoices.eu/uk.